With the economic crisis faced by all the industries worldwide, toy industry is also tightening purse strings and the prevailing trends of the year 2009 is showing this very well. Lets check out the toys and games that will be manufactured by the toy industry and looked for by the consumers this year.
Budget Toys
While the consumers becoming tightfisted, cutting back on avoidable expenses, the toy manufacturers are introducing economically priced toys and games. The basic toys will all the more become popular. Classic toys will make a comeback. So, this year, the remote controlled cars and snack machines could be found more easily than the last few years.
Movie Toys
Movie- licensed toys based on popular movies such as Iron Man, Superman and Batman were some of the most popular toys in 2008 and they will continue to be so in 2009 too. Movie makers keep aside a considerable promotion budget and also there is much liking for action figures in the target market. As such, the reel action heroes will rule the real world of toys too.
Organic and Green Toys
New laws for toy safety will force the toys manufacturers to make green and organic toys from eco friendly raw materials and also from reused or recycled materials. Rising environmental awareness among the general public will also lead the parents to go for green toys.
Interactive and Digital Toys
Toy manufacturers will continue to incorporate the computerized or virtual world into the toys of 2009. Computers and web searching abilities have greatly influenced childrens play patterns in recent years. Links to website and added content will be offered through websites dedicated for this purpose only. Video games will also try to inspire the couch-potato kids to get up and do some activity or exercise while playing.
To sum up, the toy industry in 2009 will focus on toy safety, value, cost and product durability.
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